SECTION · LONG-FORM · DATA · OVERKILL

THE SERP REPORT

Our data journalism desk. Semrush/Ahrefs-grade investigations with real charts, real methodology, and the occasional joke to keep you conscious. These are the pieces we’d hand to a client if we had clients. We do not have clients. We have you.

📊 10,000 KEYWORDS

DATA INVESTIGATION · 14 MIN

We Tracked 10,000 Keywords For A Year. The Results Will Make You Question Your Career.

365 days. 10,000 commercial keywords. 240 anonymized sites. The conclusion: nobody knows anything, but we can now prove it with charts. Full dataset, methodology, and 38 visualizations inside.

By the Data Desk14 min · 38 charts · 4 coffees

WHAT THIS DESK FOUND

⚡ KEY FINDING

Ranking stability correlates more with internal linking density and topical depth than with raw backlink count or word count.

⚡ KEY FINDING

AI Overviews now absorb an estimated 62% of clicks on commercial queries in our corpus. You get ~3%.

READ THE FULL REPORT →

THE INVESTIGATIONS (methodology inside, for once)

🅰️ GRADED

COURSE REVIEW

We Reviewed Every AI SEO Course So You Don’t Have To. One Is Free And It Ruined The Curve.

Course Review Desk11 min

DATA INVESTIGATION

We Tracked 10,000 Keywords For A Year. The Results Will Make You Question Your Career.

By Data Desk14 min

✨ AI Overview: cited you (finally)

1. Your page

TEARDOWN

Inside The AI Overview: A Field Guide To Being Cited (And Surviving It)

Machine-Whisperer Desk9 min

REWORD
Pos. #94

ORIGINAL
Pos. #2

CASE STUDY

From #94 To #3 In One Quarter — Without A Single Backlink

Lab Notes11 min

internal links +900%

orphan pages -72%

GUIDE

Technical SEO Checklist (For People Who Hate Themselves)

Lab Notes47 items