SECTION · LONG-FORM · DATA · OVERKILL

THE SERP REPORT

Our data journalism desk. Semrush/Ahrefs-grade investigations with real charts, real methodology, and the occasional joke to keep you conscious. These are the pieces we’d hand to a client if we had clients. We do not have clients. We have you.

📊 10,000 KEYWORDS

DATA INVESTIGATION · 14 MIN

We Tracked 10,000 Keywords For A Year. The Results Will Make You Question Your Career.

365 days. 10,000 commercial keywords. 240 anonymized sites. The conclusion: nobody knows anything, but we can now prove it with charts. Full dataset, methodology, and 38 visualizations inside.

By the Data Desk14 min · 38 charts · 4 coffees

WHAT THIS DESK FOUND

⚡ KEY FINDING

Ranking stability correlates more with internal linking density and topical depth than with raw backlink count or word count.

⚡ KEY FINDING

AI Overviews now absorb an estimated 62% of clicks on commercial queries in our corpus. You get ~3%.

READ THE FULL REPORT →

THE INVESTIGATIONS (methodology inside, for once)

DATA INVESTIGATION

We Tracked 10,000 Keywords For A Year. The Results Will Make You Question Your Career.

By Data Desk14 min

✨ AI Overview: cited you (finally)

1. Your page

TEARDOWN

Inside The AI Overview: A Field Guide To Being Cited (And Surviving It)

Machine-Whisperer Desk9 min

REWORD
Pos. #94

ORIGINAL
Pos. #2

CASE STUDY

From #94 To #3 In One Quarter — Without A Single Backlink

Lab Notes11 min

internal links +900%

orphan pages -72%

GUIDE

Technical SEO Checklist (For People Who Hate Themselves)

Lab Notes47 items