TODAY'S EDITION
VOL. XXVII $0.00 — OVERPRICED
SERPcast™: 68°F · VOLATILE
SECTION · THE ACTUAL NEWS (YES, REALLY)

SEO NEWS

The real stuff happening in search — core updates, the zero-click SERP, AI Overviews eating the blue links, and the new acronym economy. Reported straight, with just enough side-eye to keep us sane. No satire tag here; the reality is harsh enough.

THE NEWSROOM (reported, not roasted)

✨ AI Overview: don't click
AI OVERVIEWS

You Ranked #1. You Lost 60% Of Your Traffic. Google Says You Won.

By R. Coleman2,940 comments
brand mentions ↑ 340%
blue-link clicks ↓ 61%
GEO / AEO

New Strategy Emerges: “Be The Source The AI Quotes” Instead Of The Site People Visit

By T. Alvarez1,107 comments
📉 -72% IN A WEEK
CORE UPDATE

March Update Data: Affiliate Sites & AI-Templated Content Hit With 50–80% Drops

By Data Desk1,893 comments
📊ANALYST, EXPLAINING WHY POS. 1 = 0 CLICKS
ATTRIBUTION

Position #1 Is Officially Meaningless; Industry Adopts “Share Of SERP + AI Citations”

By R. Coleman1,455 comments