SECTION · THE ACTUAL NEWS (YES, REALLY)

SEO NEWS

The real stuff happening in search — core updates, the zero-click SERP, AI Overviews eating the blue links, and the new acronym economy. Reported straight, with just enough side-eye to keep us sane. No satire tag here; the reality is harsh enough.

✨ AI Overview: here's the entire answer, don't click anything

1. Your site (nobody scrolled)

🩸 ZERO-CLICK

SEO NEWS · ZERO-CLICK

You Ranked #1. You Lost 60% Of Your Traffic. Google Says You Won.

AI Mode now answers the query in full before anyone reaches the blue link. Publishers reporting 30–60% click loss. The “helpful” paradox, the new KPIs, and what to actually do.

By R. Coleman11 min · 2,940 comments

ALSO DEVELOPING

GEO / AEO

The Industry Invented A New Acronym (GEO) So You’ll Buy New Tools

Jul 1 · 1,107 comments

ATTRIBUTION

Position #1 Is Officially Meaningless; Industry Adopts “Share Of SERP”

Jul 2 · 1,455 comments

CORE UPDATE

March Update Data: Affiliate & AI-Templated Content Hit 50–80% Drops

Jun 30 · 1,893 comments

THE NEWSROOM (reported, not roasted)

✨ AI Overview: don't click

AI OVERVIEWS

You Ranked #1. You Lost 60% Of Your Traffic. Google Says You Won.

By R. Coleman2,940 comments

brand mentions ↑ 340%

blue-link clicks ↓ 61%

GEO / AEO

New Strategy Emerges: “Be The Source The AI Quotes” Instead Of The Site People Visit

By T. Alvarez1,107 comments

📉 -72% IN A WEEK

CORE UPDATE

March Update Data: Affiliate Sites & AI-Templated Content Hit With 50–80% Drops

By Data Desk1,893 comments

📊ANALYST, EXPLAINING WHY POS. 1 = 0 CLICKS

ATTRIBUTION

Position #1 Is Officially Meaningless; Industry Adopts “Share Of SERP + AI Citations”

By R. Coleman1,455 comments